In 1987 Coca-Cola unveiled New Coke, and chose Max Headroom as spokesman for its massive advertising campaign. Though New Coke was a bust, the commercials featuring Headroom -- and his famous tagline, "Catch the Wave" -- were critically acclaimed. (Eventually Coca-Cola bowed to popular demand and brought back the "original" Coke, though consumers soon realized that the formula had been altered, with corn syrup substituted for sugar.)

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